Sky-Ticket (Wow)
Redesign
Sky-Ticket
(Wow) Redesign
Sky-Ticket (Wow)
Redesign
Overview
Overview
Overview
The Sky Ticket app, currently known as WOW/NOW, offers users a wide range of entertainment products such as sport, TV shows, and movies to stream. Despite its vast selection of content, there are several issues related to the app's categorization and hierarchy of content, as well as its compliance with current iOS guidelines especially compared to the competition. This can lead to frustration and a negative user experience, ultimately resulting in decreased user engagement.
To address these problems, I took on the challenge of redesigning the Sky Ticket app's user experience and user interface design. By conducting user surveys and user testings, I aimed to improve the categorization and hierarchy of content and create a more modern and user-friendly interface that met the current iOS guidelines. This redesign not only enhanced the user experience but would help Sky Ticket remain competitive in the market.
The Sky Ticket app, currently known as WOW/NOW, offers users a wide range of entertainment products such as sport, TV shows, and movies to stream. Despite its vast selection of content, there are several issues related to the app's categorization and hierarchy of content, as well as its compliance with current iOS guidelines especially compared to the competition. This can lead to frustration and a negative user experience, ultimately resulting in decreased user engagement.
To address these problems, I took on the challenge of redesigning the Sky Ticket app's user experience and user interface design. By conducting user surveys and user testings, I aimed to improve the categorization and hierarchy of content and create a more modern and user-friendly interface that met the current iOS guidelines. This redesign not only enhanced the user experience but would help Sky Ticket remain competitive in the market.
Research
Research
Research
For a user research I used the method of a survey sheet. I invited people with experience using Sky Ticket through various groups on social media and forums. 88 people completed the survey, providing insights into user demographics, the interface and user experience. The Criticisms included a poor overview due to the lack of icons and the categorization of the content. This led to 35.6% of respondents rating the app as "very poor" compared to competitors like Dazn, Netflix and Amazon Prime. This survey guided the redesign direction.
For a user research I used the method of a survey sheet. I invited people with experience using Sky Ticket through various groups on social media and forums. 88 people completed the survey, providing insights into user demographics, the interface and user experience. The Criticisms included a poor overview due to the lack of icons and the categorization of the content. This led to 35.6% of respondents rating the app as "very poor" compared to competitors like Dazn, Netflix and Amazon Prime. This survey guided the redesign direction.
Further Steps
Further Steps
Further Steps
After the survey, I created wireframes to visualize the most important functions. Then, I developed prototypes and conducted user-testings, which provided me with further insights. With this information, I was able to design the final prototype.
After the survey, I created wireframes to visualize the most important functions. Then, I developed prototypes and conducted user-testings, which provided me with further insights. With this information, I was able to design the final prototype.
Final result
Final result
Final result
With the final result, the app now appears to be more organized, as I decided to reduce the displayed content and differentiate it clearly. The differentiation between sports, movies, and shows can now be better understood. Additionally, now it is more clear on the start screen which tickets are actively booked. They simultaneously serve as a category where the appropriate content can be found.
With the final result, the app now appears to be more organized, as I decided to reduce the displayed content and differentiate it clearly. The differentiation between sports, movies, and shows can now be better understood. Additionally, now it is more clear on the start screen which tickets are actively booked. They simultaneously serve as a category where the appropriate content can be found.
